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Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors. Our solutions address:

  • Base price elasticity
  • Cross price elasticity
  • Price gap
  • Price threshold

We can help you answer questions such as:

  • How will price increases or decreases impact my sales and profit?
  • How should I price my products versus other products within my portfolio and versus the competition? What are the optimal price gaps?
  • Are there key price points where I can maximize volume?
  • Are there major price thresholds where there is significant volume risk?
  • How sensitive are my products to price changes versus other products in my own portfolio and among competitors? Are they elastic or inelastic, and what does that mean?


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