Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition. Areas covered include:
- Performance drivers
- Brand and category development index
- Store clusters (product assortment, price attributes, and more)
- Demographic and geographic profiling
Opportunity Identification can answer questions such as:
- What factors drive category growth or decline?
- How does my brand's health compare to my competition and the category?
- What product assortments support growth?
- How can I best tailor my marketing support to the local level?
- What brands and products are most affected by demographic /ethnic factors at the local level?
- From which competitor can I source volume, and what are the leverage points?