Home Solutions U.K. | Market Research Solutions | Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.  Areas covered include:

  • Performance drivers
  • Brand and category development index
  • Store clusters (product assortment, price attributes, and more)
  • Demographic and geographic profiling

Opportunity Identification can answer questions such as:

  • What factors drive category growth or decline?
  • How does my brand's health compare to my competition and the category?
  • What product assortments support growth?
  • How can I best tailor my marketing support to the local level?
  • What brands and products are most affected by demographic /ethnic factors at the local level?
  • From which competitor can I source volume, and what are the leverage points?


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