Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities. See what drives change and identify ways to grow your business with information including:
- Market outlook summary
- Cohort and generational forecasting
- Key drivers and "Due To" analysis
- Forecast scenarios
Answer questions such as:
- Where should I focus investment to capitalize on expected growth trends? What segments or products will drive growth?
- How will key economic factors affect the forecast over the short term?
- How will generational trends impact my brand over the long term?
- What are causes forecast changes? How much of that change is due to price, economic indicators, marketing support, etc.?
- What local area of the country is more likely to grow compared to other areas?