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Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

NPD’s custom, proprietary research studies deliver information about the consumers who may (or may not) want your product. These studies focus on the information you need, when you need it, addressing the following:

  • How do changes in marketing and merchandising affect consumers’ interest
  • Find out how branding affects your product
  • Determine new product release success
  • Understand the reasons for sales declines in a certain area or age group 
  • Profile buyer lifestyles, attitudes, and preferences to help create the most compelling products and marketing
    campaigns

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