Changes in the marketplace have effectively put consumers in charge, meaning it has never been more important to know your customer. We have nearly 50 years of experience managing consumer panels and collect about 12 million consumer surveys each year to help you stay on top of shifting tastes and trends.
- Purchasing Behavior shows you who’s buying, what and where, covering all retail channels, including both brick and mortar and online purchasing
- Shopper Insights tracks where and how consumers shop, including traffic, shopping conversion, demographics, purchasing, and more
Questions answered include:
- Who is my customer?
- Who is buying from my competitors?
- Which channels are growing or declining in importance?
- What are the key factors driving purchasing?
- What else is my customer buying?