Case Studies

Bridging Customer Segments to Surface New Insights and Optimize Performance

A Canadian foodservice company had limited segmentation information about its customers' attitudes about life and food, and that information focused on the in-home side of food consumption. NPD's ...

Making the Case For Assortment Expansion

A major footwear brand increased their SKU listings over 50 percent at one large, national footwear specialty retailer. See how they did it...

Is a New Line Extension Cannibalizing a Manufacturer’s Core Brand?

Is a New Line Extension Cannibalizing a Manufacturer’s Core Brand?...

Using Local Market Trends to Grow Share

A large women’s fashion footwear brand was looking for ways to grow its sales in a challenging market. On the national level, women’s fashion footwear sales were soft, down slightly since the prior ye...

Case Study: Optimizing Assortment for an Underserved Market

A children’s clothing manufacturer’s sales were slowing at the same pace as total industry year-over-year declines. It would have been easy for the manufacturer to justify the sales declines on changi...

Case Study: Evaluating and Enhancing Marketing Spend

An Automotive Aftermarket Category Management team wanted to evaluate results of a promotion featuring a popular celebrity. ...

Case Study: Advocating for Better Product Placement While Improving Overall Category Sales

A key contributor to a particular office supply category noticed less favorable placement for their products. They wanted to show how product positioning and total category sales work together....

Case Study: Addressing Competition and Reversing Share Decline

A technology manufacturer launched a new product line in its most important category. Ever since the launch, the company’s share declined. What was happening? How could they reverse the decline?...

Case Study: Building Sales Momentum for a New Launch

The initial sales of a new line of jeans were less than stellar. Would a more targeted assortment and a promotional campaign help boost sales?...

Case Study: Optimizing Assortment for an Underserved Market

A children’s clothing manufacturer’s sales were slowing at the same pace as total industry. Despite market conditions the insights team wanted to know if there were untapped opportunities....