Providing Insight into Duty Free Shopping Behaviours of Travellers
York, United Kingdom, 12 February 2019 – Leading global information company The NPD Group today announced the launch of its Nationality Tracker, providing insight into the duty free shopping behaviours of key global travelling nationalities and how they evolve over time.
Developed by NPD Travel Retail, Nationality Tracker is a suite of interactive dashboards showing data collected from 22,500 interviews across 25 nationalities and a host of charts/slicers for analytical purposes. The service, a data-driven decision-making tool combining real-time data with historical trends, is updated quarterly giving users the ability to track the evolution of a nationalities’ buying behaviour in travel retail.
The information provided by the Nationality Tracker includes airport activities, duty free metrics, duty free shopper profiles, traveller tendencies, duty free visiting and buyer behaviour, and digital behaviours like device ownership, mobile app and social media usage, and airport wi-fi usage.
The new service delivers instant, accurate and relevant intelligence to inform the most pressing of business challenges. It supports clients’ marketing functions as they develop their global and nationality-specific activations, sales teams as they seek to understand which nationality presents the greatest value opportunity, and category teams as they analyse their performance, including promotional strategies.
“Understanding what motivates travellers to purchase is the key to driving growth. These purchase drivers do not stand still in time, nor are they unique to a single nationality,” said Garry Stasiulevicuis, president, NPD Travel Retail, The NPD Group. “With the largest available coverage of key travelling nationalities and a data platform that combines real-time data with historic business intelligence, NPD’s Nationality Tracker is an essential tool for the industry to better understand these consumers.”