Luxury spend on beauty products grows 4% in 2017

Valued at £3 billion, prestige beauty market boosted by weak pound

London: 22nd January 2018:  The market for the sale of prestige beauty products in the UK reported an increase of 4% in 2017 according to The NPD Group, a global information company. The total prestige beauty market was valued at £3 billion in 2017, largely driven by strong performance in fragrance, make-up and skincare.

Helen Duxbury, Senior Account Manager, NPD UK Beauty says: “The growth we have seen in the UK prestige beauty market is impressive, given the uncertainty with Brexit and the weak pound. British customers continue to purchase prestige beauty with great passion, and we also believe that an increase in global shoppers is a contributing factor to this growth, especially in super premium skincare and fragrance.”

Fragrance first
The prestige fragrance market was valued at £1 billion in 2017. Fragrance ended the year with a solid performance, increasing 3%, with both classic and new launches contributing to this growth. Consumers continue to choose juices over gift sets with the sale of gift sets remaining flat in 2017, with juices growing 4%. 

Saving face
Skincare grew 6% in 2017 and this growth has been driven by classic and super premium brands. Although small at present, natural and vegan brands are demonstrating their importance to the skincare market’s growth.  Make-up, valued at £9 billion in 2017, grew 6%, but this slowed from the double-digit growth of 10% reported in 2016. Within the make-up sector, foundation and lip colour remain the star performing categories reporting healthy growth throughout 2017.

Duxbury concludes: “From the figures we have seen in 2017 there is a definite boom in the prestige beauty market. Make-up and super premium skincare are a real attraction for overseas visitors as they include many designer brands. Retailers confirm they have seen an increase in global shoppers in store. Whilst the weak pound confirms our thoughts that the global shopper is boosting the prestige beauty market, UK shoppers continue their love affair with prestige beauty in all categories.”



Related Content
The scent of things to come
The scent of things to come

Fragrance is outperforming the entire prestige beauty market in the UK, helping to lead the country’s market recovery.

Eyes come into focus during COVID-19 in the UK, reports The NPD Group
Eyes come into focus during COVID-19 in the UK, reports The NPD Group

Eye make-up increased its share of the prestige make-up market by 3% during and after lockdown.

Consumer Sentiment in U.K. - COVID-19’s Impact
Consumer Sentiment in U.K. - COVID-19’s Impact

Although U.K. consumer shopping behaviours have changed because of the COVID-19 crisis, there are clear indicators that consumers are willing to return to stores and restaurants under the right circumstances.

Brits fall out of line when it comes to beauty buys
Brits fall out of line when it comes to beauty buys

29% of UK consumers would not queue to buy beauty products. 35% are not prepared to wait when testing a beauty product and 26% would not line up to pay.


Press Contact

Lucy Green
Greenfields Communications
07817 698366
Lucy@greenfieldscommunications.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


To find out more see our privacy policy.

Want more?

Complete this form to hear from NPD.

We will not sell your information. View privacy notice | Cookie Settings.

Follow Us

© 2020 The NPD Group, Inc.