L.O.L. Surprise! - the best-selling toy in run up to Christmas

With the top five best-sellers, the unboxing toy reigns this yuletide


London, 20th December 2019
– The NPD Group today reveals the top 10 best-selling toys in the last reported week of sales data it will publish before Christmas, the all-important season for the toy sector.

Top 10 best-selling toys in the UK – week ending 14th December 2019

Rank Toy Manufacturer
1 L.O.L. Surprise! Amazing 14 Surprise Dolls MGA Entertainment
2 L.O.L. Surprise! 2 In 1 Glamper MGA Entertainment
3 L.O.L. Surprise! Doll MGA Entertainment
4 L.O.L. Surprise! Winter Disco Chalet MGA Entertainment
5 L.O.L. Surprise! Hair Goals MGA Entertainment
6 Kidizoom Duo 5.0 VTech
7 Technic Land Rover Defender The LEGO Group
8 Dobble Asmodee Editions
9 Pets Alive Boppi The Booty Shakin Llama Zuru
10 Harry Potter Knight Bus The LEGO Group

Source: The NPD Group, week ending 14th December 2019

Frederique Tutt concludes: “In the second week of December, our sales figures underlined the continued strong appeal of the L.O.L. Surprise! range. The “unboxing” toys are priced from £10 to £169 so there’s something in the selection to suit most budgets. The appearance of Dobble in the top 10 is an indicator that sales of Games & Puzzles will grow strongly in the run up to Christmas Day as families plan for quality time together. And if you’ve missed the trend for llamas in the toy sector over the last year, you may have been living on the moon! Boppi the llama will be shakin’ its booty in many homes over the festive period.”


Press Contact

Frédérique Tutt
European Analyst – NPD EuroToys
+44 (0)778 990 0123
frederique.tutt@npd.com 

The NPD Group, Inc.
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