Sale of prestige lavender-based beauty products increase five-fold in 2019

London: 24 June 2019: The sale of prestige lavender-based beauty products in the UK reported an increase of 552% in value sales in the period January 2019 to end of April 2019 according to The NPD Group. Products based on aromatherapeutic ingredients have reported a similar increase in sales in the skincare sector in the period January 2019 to end of April 2019 when compared to the same period in 2018. The sale of rose-based beauty products increased 6% and lemongrass infused products increased in by 5%. Frankincense was a stellar performer in this category, where products formulated with this traditional constituent, said to relieve stress and anxiety, increased sales by over 200%.

The growth in sales of these aromatherapy-based beauty products demonstrates a return to comforting, nurturing, heritage ingredients which are central to the Mindful Beauty ritual, popular on social media and amongst wellness bloggers. The #mindfulbeauty has been used over 26,000 times on Instagram as people share their mindful rituals which combine ‘slow beauty’ with mindful gestures, breathing techniques and meditation. These products include (but are not limited to) cleansers, masks, moisturisers and mists to bath and body favourites like soaks, bath and body oils, body and hand creams.

June Jensen, Director, NPD UK Beauty says: “2019 has been a challenging year for many people and in uncertain times, customers return to natural, heritage ingredients and products that offer a comforting, nurturing effect on skin, body and soul. The emergence of the Mindful Beauty trend is a response to the need to achieve solace and self-care in beauty rituals that calm the mind, cleanse the skin and offer a little ‘me-time’ during the morning, evening and weekend beauty ritual. This demand is obvious and represents a new opportunity for both retailers and beauty brands. Naturally, brands can embrace this trend by infusing their new products with heritage, healing ingredients. While bricks and mortar retail stores have the opportunity to create immersive brand experiences which engage all of the senses.”


Related Content
Consumer Sentiment in U.K. - COVID-19’s Impact
Consumer Sentiment in U.K. - COVID-19’s Impact

Although U.K. consumer shopping behaviours have changed because of the COVID-19 crisis, there are clear indicators that consumers are willing to return to stores and restaurants under the right circumstances.

Brits fall out of line when it comes to beauty buys
Brits fall out of line when it comes to beauty buys

29% of UK consumers would not queue to buy beauty products. 35% are not prepared to wait when testing a beauty product and 26% would not line up to pay.

Home scents provide cocooning comfort amid COVID-19 Outbreak in the UK, reports The NPD Group
Home scents provide cocooning comfort amid COVID-19 Outbreak in the UK, reports The NPD Group

Sales of prestige candles, diffusers and room fresheners increased before and as the UK entered lockdown, according to The NPD Group. In March 2020, sales of prestige room fresheners increased 37%, sales of prestige candles increased 6%, and sales of prestige diffusers increased 3%, compared to the same period in 2019.

Nail Care: The new ‘Lipstick Effect’ amid COVID-19 Outbreak in the UK,  reports The NPD Group
Nail Care: The new ‘Lipstick Effect’ amid COVID-19 Outbreak in the UK, reports The NPD Group

In the UK, sales of prestige nail products online increased 12% in the week beginning 16th March 2020, and 24% in the week beginning 23rd March 2020 compared to the same period in 2019


Press Contact

Lucy Green
Greenfields Communications
07817 698366
Lucy@greenfieldscommunications.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


To find out more see our privacy policy.

Want more?

Complete this form to hear from NPD.

We will not sell your information. View privacy notice | Cookie Settings.

Follow Us

© 2020 The NPD Group, Inc.