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The quick and the good: Trends and forecasts in the QSR market

NPD foodservice expert Maria Bertoch dives deep into the European quick-service restaurant market in an article in Propel Quarterly.

“Despite fragile economic growth, the migrant crisis and high unemployment in some countries, 2015 marked a turning point with customers coming back to quick service restaurant (QSR) outlets in four of the ‘Big 5’ European markets – the UK, Germany, Spain and Italy. The only exception was France, which maintained the same level of business as 2014.”

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For more on the QSR market in Europe, read the full article in Propel Quarterly on pages 78-83.

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