Growing traffic through delivery and click & collect

By Juliet Cordery
Account Manager Foodservice UK
The NPD Group

In the year ending June 2017, the eating out market grew traffic by +0.7 percent; this was an additional 74 million visits compared to the same period in the previous year. The majority of this growth was through delivery, which contributed 52 million new visits to the market in the same time period, growth of +9 percent.

For the last couple of years, delivery has been growing in importance in the foodservice industry. It now accounts for 6 percent of all eating out occasions. Accessibility to delivery and ease of use have increased through the rise of aggregators, and more and more operators have looked to get involved.

However, delivery can be expensive for operators to set up, and there is limited demand for delivery in the middle of the day – delivery is predominantly used for dinner. This is where we see the rise of pre-order and collect (also known as “click & collect”). Click & collect allows consumers to browse menus in their own time, place an order, and pay without leaving the office, so they can skip the queues when picking up their lunch. CREST® shows click & collect visits have increased by +16 percent in the lastest year, and this growth looks set to continue.

Since 1975, CREST®, NPD's flagship information service for the foodservice industry, has monitored all aspects of how consumers use restaurants and foodservice by rigorously tracking visits to commercial and non-commercial foodservice establishments. CREST arms manufacturers and operators with market dynamics from the consumer perspective, allowing them to monitor the total foodservice industry or examine specific segments, categories, chains, or food items. CREST tracks consumer foodservice usage in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Russia, Spain, the United Kingdom, and the United States.

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