Foodservice: QS Coffee Dilutes its Dependance on Hot Drinks with Strong Growth in Cold Drinks

By Sarah Collins, Account Manager, Foodservice UK

In the year ending in March 2017, traffic in the out-of-home eating market grew by 0.9 percent, while QS coffee grew by 2.2 percent. 

Of out-of-home drinks servings, QS Coffee had a 16 percent share of hot drinks, though this figure declined year-over-year. Many operators across other segments of the market have improved their hot drinks products and are now in direct competiton with QS coffee outlets.

Cold drinks offers an opportunity for coffee outlets to diversify their portfolio mix, and their 15 percent servings growth of cold drinks shows that this new product mix is resonating well with consumers.

Lunch is growing traffic as more people opt to eat out during this daypart. In the total out-of-home market for Q1 2017, traffic at dinner was the lowest it has been for seven quarters. Lunch accounted for almost one in three visits to QS coffee, while growing its servings for drinks by 12.4 percent and food by 10.8 percent. This represents an opportunity for QS Coffee; the lunch daypart is a key, and they must maximise their share of this increased lunchtime traffic.

Since 1975 CREST®, NPD's flagship information service has been monitoring all aspects of how consumers use restaurants and foodservice by rigorously tracking visits to commercial and non-commercial foodservice establishments. CREST arms manufacturers and operators with market dynamics from the consumer perspective, allowing them to monitor the total foodservice industry or examine specific segments, categories, chains, or food items. CREST tracks consumer foodservice usage in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Russia, Spain, the United Kingdom and the United States.

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