The NPD Group delivers the only pan-European point-of-sale and online consumer panel survey data on toys and games, so clients can understand and sell to this complex market. Methodologies and definitions are consistent throughout Europe; the market structure is harmonized with our U.S. toy tracking services for true trend analysis on a global basis. The Retail Tracking Service reports on value and unit sales and market share, and pricing. The Consumer Tracking Service reports on consumer demographics, purchase drivers, and more. Additionally, the U.K. License Tracker equips licensors, manufacturers, and retailers to uncover opportunities and grow their share of the licensed products marketplace.