Home Industry Expertise Toy Industry Research for Data-driven Growth

As children grow up, the toys they choose to play with change rapidly. And so does the market feeding that change. If you’re in the business of manufacturing and selling toys, it can be extremely challenging to stay on top of all the shifting tastes and trends, while at the same time making sense of retailer consolidations and store closings.

That’s where NPD comes in. We provide the insights and solutions you need to build solid assortments and determine optimal pricing and promotional strategies in all retail channels. To monitor what’s happening in the toy market, we collect point-of-sale information from major toy retailers—and we field millions of consumer surveys, too. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations and make data-driven decisions with confidence.

Industry Expertise

“From a content, retail, marketing, product offering perspective, 2018 was the most disruptive year ever for the toy industry. It’s not business as usual anymore. There are new rules to succeed with consumers. To keep growing, the toy industry needs to attract and retain the digital generation, anticipate its fast-changing needs, but also reinvent a new customer experience at retail.”


Frédérique Tutt
Global Toys Industry Analyst

We Track Toys Across the Globe

  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • Italy
  • Mexico
  • Netherlands
  • Russia
  • Spain
  • United Kingdom
  • United States

Solutions

Analytic Solutions

Analytic Solutions

Improve your marketing, product development and forecast areas of risk and growth, by leveraging our advanced data techniques and proprietary solutions. Uncover the “why behind the buy.”

Get our 18-month forecast covering the entire toy market, including 11 super categories and 106 subclasses in any of the 13 countries we track across the globe.

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Consumer Tracking

Consumer Tracking

Understand who buys toys—how, why, and where they shop—with this unmatched view across all retail channels.

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Kids’ Licence Tracker

Kids’ Licence Tracker

Discover cross-industry licensing opportunities and get a holistic view of licenced purchases spanning 17 industries, with this consumer tracking service. Understand licences, the share of licences by industry, and track purchases made for children up to age 14.

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Retail Tracking

Retail Tracking

Use point-of-sale data to understand what’s selling online and offline, across hypermarkets and grocers, specialty stores, to support informed, data-driven business decisions. Combine multiple countries in a single database, to allow for multi-country reporting.

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Standard and Custom Region Retail Tracking

Standard and Custom Region Retail Tracking

Uncover potential growth opportunities for your brands within the various countries. Support your sales force where it needs it most, with data customized to your specific needs.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Each week NPD compiles and reports on the actual sales of more than 30,000 stores and online e-commerce sites in Europe and Russia. Now it’s easy to keep tabs on store execution, including in-store distribution and assortment, and track the performance (velocity) of your brands and competitors.

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Reports

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