Sports Tracking Europe – Sports Tracking Europe® (STE®) is the premier source for point-of-sale and consumer panel data, providing the sales and marketing information sports companies need to make fact-based decisions. It has been at the forefront of athletic footwear, sports apparel, and sports equipment tracking for more than a decade. STE provides unparalleled depth and breadth of market research coverage. Leading global companies rely on us for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.