Sports

To win, brands need a solid understanding of why, how, and where consumers shop – that’s how ensure their marketing strategy is on point and their distribution and assortment are optimized.  They need to track customers and their multichannel shopping behaviors, and understand what’s happening in specific cities. Where are trends born, and how do they expand to a whole nation?- Brands need to assess whether a product launch is a better strategy than launching a limited edition of a classic. And, of course, they must be able to get in early on the trends that will explode tomorrow.

We are the business partner that gives you the broadest and deepest global view of the sports apparel and footwear market, so you can track trends, identify lucrative new opportunities, and grow your business. Comprehensive point-of-sale data, supercharged with unparalleled consumer-survey information, gives you complete, accurate insight on global trends, as well as deeper dives that help you understand what’s selling and why at the country and city levels, both online and at brick-and-mortar stores.

You can rely on our data and industry expertise to advise you on how to connect with women, Gen Z, and other specific demographic groups, allowing you to mine every opportunity and capture the attention of all types of buyers. Plus, you can explore innovative ways to fine-tune marketing efforts – using both traditional and social media –  build winning product introductions, and shore up the sales for your existing portfolio, all while increasing your customers’ brand loyalty. ( Click for More )