Home Industry Expertise Sports Industry Research for Data-driven Growth

The sports industry has undergone major changes in recent years. Digital native brands born overnight are leveraging the power of social media, challenging sports industry moguls. Consumers are shopping online, in stores, or both, and they’re looking for the ultimate multichannel in-store experience. Fitness influencers are diverting sports apparel from its primary usage.

These disruptions are turning this multi-million dollar industry into a hypercompetitive one in which brands need to adapt their products, pricing, distribution, and marketing strategy to their clients’ shifting consumption habits. Do brands need to track core cities such as Paris, London, and Milan? Are key cities’ consumers big spenders? Are franchises driving growth with premium positioning? Those are some of the questions we can address. (Click for more)


We Track Sports Across the Globe

  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Mexico
  • Russia
  • South Korea
  • spain
  • Turkey
  • United Kingdom
  • United States

Solutions

Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Athletic and Outdoor Segmentation

Athletic and Outdoor Segmentation

Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.

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Checkout

Checkout

Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice. We offer the most robust e-commerce data plus tailored analytics to help you keep current customers and win new ones.

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City-level Information

City-level Information

Assess regional strengths and opportunities, monitor competitive performance by region down to the city level, and plan and evaluate the effectiveness of targeted activities. We offer insight into retail sales in specific regions or store groupings using geographic-level information from our Retail Tracking Service.

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Consumer Tracking

Consumer Tracking

Understand sports consumers, and discover how, why, and where they are shopping, with an unmatched view of the marketplace across all distribution channels.

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Retail Sales Tracking

Retail Sales Tracking

We have the largest point-of-sale footprint in the industry. We collect weekly and monthly sales data from more than 220,000 doors globally, spanning all distribution channels, including independent specialty stores, sport specialty stores, sporting goods, department stores, mass merchants, and e-commerce retailers. This coverage allows you to continuously monitor sales of men’s, women’s, and children’s sports apparel, footwear, equipment, and accessories.

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