Away-from-home eating behaviour is changing constantly; new chains and products are entering the market. At The NPD Group, we have tracked the foodservice and restaurant industry daily in the United States for more than 30 years. Our foodservice tracking business expanded to Europe more than 15 years ago. We are the leading source for insights on trends, performance indicators, and market sizing.
Our flagship information service for the foodservice industry, CREST®, along with SalesTrack® and our Analytics and Modeling solutions, can help you with strategic planning and positioning, product/menu development, customer targeting, competitive analysis, and product performance tracking.
These robust data assets, combined with our industry expertise and your data or third-party data, equip you to address your unique business issues.
Since 1997, CREST (Consumer Reports on Eating Share Trends), our flagship information service, has monitored all aspects of how consumers use restaurants and foodservice in the United Kingdom.
Every day, our unique, representative online consumer panels track visits to commercial and non-commercial foodservice establishments. These visits are projected to the local population and reflect all facets of the out-of-home market.
CREST arms manufacturers and operators with market dynamics from the consumer perspective and allows them to monitor the total foodservice industry or examine specific segments, chains or food items. Its insights help companies understand consumer socio-demographics, behaviours, and motivations, with detail on profiles, dayparts, promotion usage, meal combinations, and reasons for restaurant/menu choices.
The following market segments are available:
- Full Service Restaurants (e.g. Pubs, fish restaurants)
- Quick Service Restaurants (e.g. QS burger, sandwich shops, coffee shops)
- Retail/Convenience (e.g. gas stations, supermarkets)
- Leisure/Entertainment (e.g. bars, clubs)
- Hotels (lodging)
- Workplace/Education (e.g. workplace canteens, university canteens)
- Vending (e.g. at train stations, workplaces)
- On-Board Catering (e.g. in trains, planes)
Ask us for a detailed listing of the markets segments and subsegments available.
CREST tracks consumer foodservice usage in the United Kingdom, France, Germany, Spain, Italy, Russia, United States, Australia, Canada, China, and Japan. CREST one-time studies have been conducted in the Netherlands, Poland, Brazil, Mexico, Korea, and New Zealand. Category and data availability varies by country.
Uncover answers with SalesTrack, the benchmarking service for participating chains in Europe and North America. In the United Kingdom, it delivers weekly reports on same-store sales, ticket and average ticket trends for the total market, market segments, and competing chains, based on actual sales data.Contact us to learn more
Uncover answers with SalesTrack, the benchmarking service for participating chains in Europe and North America. In the United Kingdom, it delivers weekly reports on same-store sales, ticket and average ticket trends for the total market, market segments, and competing chains, based on actual sales data.
Heavy / Medium / Light Consumer Segmentation
Our Heavy/Medium/Light Segmentation groups consumers according to their annual foodservice spending. You can use it to understand and profile core consumers and pinpoint growth opportunities.
The Cross-Purchasing Analysis reveals consumer loyalty to a market segment or chain compared to competition. Operators and manufacturers use this solution to understand their customers’ visits to key competitors.
Use our Forecasting Analysis to understand how future market size and growth will change the landscape in your foodservice business, generating both challenges and opportunities.
Industry Expert Maria Bertoch
Maria Bertoch is Industry Expert, Foodservice Europe and Russia for The NPD Group. She offers expert insight and commentary to clients and the media based on more than 15 years in market research and more than 7 years in the restaurant and foodservice industries. Her perspectives cover European foodservice markets, key changes in consumer behaviour, new concept development, cross-country analysis, and tracking of key products . She focuses on uncovering emerging market trends and opportunities. Maria also presents at industry events and conferences and works with trade associations and journalists.
Maria joined The NPD Group in 2007 to work on developing its consumer panel and CREST service in France. In 2011, she assumed a more international role, launching CREST in Russia and working with international and Russian clients. She also gained experience in the U.S. market by working for a time in NPD’s U.S. Foodservice practice in Chicago. Before joining The NPD Group, Maria worked as a market researcher for TNS Sofres in France.