The beauty retail landscape is experiencing a profound transformation. In a world with rapidly changing products and distribution models, it's never been more important to know what is selling, where, why, and at what price. Since 1996, the prestige beauty industry has relied on our data, industry expertise, and prescriptive analytics to address the emerging trends, needs, and behaviors of the next generation of beauty consumers, both online and at brick-and-mortar stores. We monitor prestige beauty industry trends across North America and Europe—from the big picture down to the category, geographic region, and store levels. We can even help you identify previously undiscovered opportunities and evaluate pricing strategies.
Insights
Industry Expertise
“The prestige beauty category faces major challenges, but it is also the source of many opportunities across Europe. Evolving consumer behaviors, emerging trends and brands, and retail transformation occurring both online and offline are radically reshaping the beauty industry. Understanding the dynamics behind this multibillion-euro market is a critical step in achieving success in this transforming industry”.
Mathilde Lion
Beauty Director and Industry Analyst
We Track Beauty Across the Globe
- Canada
- France
- Germany
- italy
- Mexico
- spain
- United Kingdom
- United States
Solutions
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Optimise your marketing and trade investments by assessing the ROI of beauty consultants and fine-tuning promotional strategies for key beauty industry sales periods.
Beauty Cross-Channel Monitor
Our partnerships with Nielsen and IQVIA give you a comprehensive industry view. This makes it possible for you to evaluate sales and performance for all beauty categories across the prestige pharmacy and mass channels.
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BeautyTrends
Take full advantage of emerging opportunities, using this point-of-sale data to examine trends at the SKU level across prestige department stores, mid-tier national chains, and other key retail channels.
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Scentiments
Stimulate growth with deep insight into U.S. consumer lifestyles, attitudes, and shopping behavior related to fragrance. The most comprehensive way to understand the U.S. fragrance consumer, Scentiments is enhanced by NPD’s deep expertise in the fragrance industry.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume rather than on store count alone. Store-level data comes directly from retailers, so you can measure velocity and monitor sales by retailer, region, or territory. Get actionable recommendations that can be easily implemented by operational teams.
Contact usReports
- Return to Workplace Report
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact us - The Changing Face of Makeup
The Changing Face of Makeup
Get a jump on what’s next with the latest makeup data and insights. The Changing Face of Makeup Report will help you understand who is driving makeup/cosmetic usage trends in the U.S. and find out who is using more makeup. The report focuses on the facts and myths about makeup trends and how wearing behavior differs by demographics. It also profiles consumers by makeup usage.
Contact us - Beauty Multi-Country Topline
Beauty Multi-Country Topline
Transform marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans. This report tracks prestige makeup, fragrance, and skincare sales across the U.S., France, Italy, Spain, and the U.K. with consistent and comparative data.
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