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Beauty Market Research and Business Solutions

Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. It helps companies address the emerging trends, needs, and behaviours of the next generation of beauty consumers. 

We monitor global beauty industry trends – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities or evaluate pricing strategies.

How do we do it? We bring our robust data assets, along with our industry expertise, and combine them with your data or third-party data to find solutions to your business issues.


BeautyTrends® retail tracking measures the performance of the U.K. prestige beauty market. It covers fine fragrances, makeup and skincare products. SKU-level detail is captured weekly for more than 70 product categories. The service tracks prestige beauty sales from department stores and national chains, including ecommerce sales from participating retailers. You can use its insights to evaluate purchasing trends in order to make better business decisions and take full advantage of emerging opportunities in the market.

Monthly and weekly data is available. Having a faster read on what’s happening in the marketplace is essential for tracking new launches, both during the Christmas season and the rest of the year.

For more information, contact us.

Beauty Multi-Country Topline Report

This report provides consistent, comparative, cross-country views of prestige makeup, fragrance, and skincare sales in the U.S., France, Italy, Spain, and the U.K., from a single source. It looks at the performance of top corporations, divisions, brands, and categories in these key global markets.This report can be used to evaluate brand performance across countries to guide marketing and product strategies, understand how product mix and trends differ by country, and identify opportunities.

For more information, contact us.

Regular Price and Promotion Price Assessment (PPS)

Pricing and promotional activity can have an impact on your market share and sales performance, so monitoring price and promotion drivers is critical to maintaining competitiveness in the market. This solution helps to determine the permanent regular price positioning of your product portfolio in store compared to your competitors. Use it to identify the level of discount and quantify the amount of promoted sales for you and your competitors.

For more information, contact us.

Mathilde Lion

Director and Industry Analyst Beauty, Europe

Mathilde Lion is Industry Analyst and Director of Beauty in Europe for The NPD Group. Her expertise is based on more than 15 years of experience in market research and a decade in the world of beauty. She is responsible for strategic analysis and pan-European beauty research for industry leaders. She also manages relationships with The NPD Group’s retail partners and the media in Europe.

She joined The NPD Group in 2005 with the launch of the company’s Beauty practice in France. Prior to her work with NPD, she was with Dun & Bradstreet and Kantar Worldpanel.

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