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Data and Solutions for Better Business Decisions

For more than 50 years, the NPD Group has provided unmatched insights in many industries to give our partners a business advantage. We combine consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends and anticipate tomorrow’s—so you can get the right products in the right places for the right people.

NPD was the first to bring sales tracking – and game-changing insight – to many industries. We continue to innovate with advanced modelling and analytic services that identify sales and market share drivers. And we are introducing new research methodologies to better understand evolving consumer tastes and retail dynamics.

Our mission is to help you see the current realities and future possibilities for your industry, your customers, and your business. Our people are committed to understanding your needs, answering your questions, and developing deep and long-term relationships. We journey with you, empowering you with knowledge and guidance, so you can optimize for measurable results.

The NPD Group: We see what others cannot.

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